As a company with 6 women and 3 men on our Executive Committee, equality within the industry is something that we are truly invested in and take very seriously. The moment we heard about She of the Sea, it was a unanimous yes to become involved. The yachting industry needs to modernise and change and we very much want to be part of that push for change.
Who are they?
Acquera Yachting makes extraordinary yachting experiences possible. As an innovative new leader in global yachting, we are elevating the role of the yacht agent through immaculate service, time-honoured expertise, unmatched local knowledge and fast-growing worldwide reach. Our aim is to set a whole new standard of excellence in yachting, both on and off the water. We do this by seamlessly connecting crews and clients around the world, establishing close, productive local partnerships, and combining our many years’ experience with fresh, bold new visions for the future. It’s time to reimagine the yacht agency concept, and in doing so breathe new life into the entire yachting industry. Leveraging local knowledge, bringing coherence to a fragmented market, delivering nothing less than the very best yachting experience worldwide: Acquera Yachting is changing the way the world and its oceans interact.
Chief Marketing & Communications Officer
Assigned Senior Sponsor
British-born Anella Alcott has lived in Barcelona for the last 26 years. She joined Acquera Yachting two years ago as Head of Marketing and Communication where she was responsible for launching the new brand. Prior to that, Anella was Commercial Director at Barcelona’s Marina Port Vell, where she played a key role in the marina’s multi-million Euro refurbishment and relaunch as an exclusive superyacht destination.