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© She of the Sea Ltd. All rights reserved 2018-2019 | Company Name: She of the Sea Ltd. | Email : jmatthews@sheofthesea.com

Community| Diversity | Potential

UNited industry-wide action

She of the Sea holds the clear vision of a diverse, high performance industry, both within the corporate shoreside community and at sea. We see a cutting edge landscape, driven forward by the most talented individuals, regardless of gender.

What started in 2018 as a self-funded, grass roots passion project, born of necessity, has quickly evolved into united industry-wide action. 


Our 2020 launch of ‘The Pledge’ at the Superyacht Investor Conference was met with overwhelming enthusiasm and engagement, demonstrating that we, as an industry are perfectly positioned and ready to harness the widely sought-after benefits of diversity.


Yachting Gender Diversity Pledge

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Origin story

Latest Press

Matthews and Ambrose, who are both first officers on superyachts, a role that includes helming the vessels, said they decided to launch a scheme dedicated to encouraging women into the top ranks after discovering that more than 95% of yacht captains and first officers were men.

Matthews, 30, said she decided to start the She of the Sea campaign because “after securing my officer of the watch ticket in 2018, I realised that in the eight years working on deck, I’d never worked with another woman in the deck department [the senior staff who navigate the ship alongside the captain]”.

A fresh sea breeze is blowing through the superyacht world. It is challenging old assumptions and helping new ideas make headway in turbulent times. Its name is Jenny Matthews.

We were so impressed by Matthews and her colleagues, including Natasha Ambrose, who holds a chief mate certificate on 3,000gt vessels up to 75 metres, we asked her to speak at our Superyacht Investor London 2020 conference last month. Like us, the conference’s 200 delegates were impressed by the power of Matthews’s message, the force of her magnetic personality and the strength of her communications skills.

The message is universal and has reached critical mass. The question is no longer “ is diversity good?” but “ how can we harness the many proven benefits”. Many industries have been working on diversity and inclusion for years. Yachting although cutting edge in many ways, is arguably a decade behind the rest of the world when it comes to a few important topics. Ironically, this actually plays in our favour now